Uttar Pradesh Prepares for Major Trade Show Launch: PM Modi to Inaugurate UPITS 2025

9 Sep 2025

By Sarhind Times Business Desk

Introduction

From September 25 to 29, 2025, Uttar Pradesh is set to host the third edition of the Uttar Pradesh International Trade Show (UPITS) at Greater Noida. The event will be inaugurated by Prime Minister Narendra Modi and promises to be one of the largest trade showcases in India, with over 2,500 exhibitors and 500 international buyers expected to participate.

This year’s edition is particularly notable as Russia has been announced as the partner country, signaling deepening trade and diplomatic ties between the two nations.

UPITS 2025 aims to position Uttar Pradesh as a global investment hub, reflecting India’s broader ambition to strengthen its role in international trade, manufacturing, and services.

The Vision Behind UPITS

The Uttar Pradesh government has been working to transform the state into an industrial and economic powerhouse. Under the leadership of Chief Minister Yogi Adityanath, the state has:

Attracted significant FDI (Foreign Direct Investment).
Promoted industrial corridors along the Delhi–Mumbai and Eastern Dedicated Freight Corridors.
Encouraged growth in sectors like defense manufacturing, renewable energy, IT, textiles, and agriculture processing.

UPITS provides a global stage to showcase these achievements, inviting international collaboration and domestic enterprise.

Event Highlights

1. Scale of Participation

Exhibitors: Over 2,500 companies from India and abroad.
International Buyers: 500+ delegates from more than 40 countries.
Sectors Represented: Agriculture, defense, textiles, electronics, renewable energy, startups, handicrafts, and more.

2. Russia as Partner Country

Russia’s role as the official partner country highlights growing Indo-Russian cooperation.
Joint sessions on defense, energy, and technology are expected to be focal points.

3. Focus on MSMEs

Micro, Small, and Medium Enterprises (MSMEs) will have dedicated pavilions. Uttar Pradesh’s large MSME sector is known for exports like brassware, leather, carpets, glassware, and handicrafts.

4. Startups & Innovation

The show will include a startup pavilion, featuring AI, robotics, fintech, and agritech ventures. The government is expected to announce new policies supporting entrepreneurs.

5. Buyer-Seller Meets

Pre-scheduled B2B meetings will allow Indian exporters to connect with international buyers, potentially opening up new export markets.

Economic Significance

For Uttar Pradesh

Expected trade deals worth billions of rupees.
Boost to employment in manufacturing and services.
Stronger positioning of UP as a preferred investment destination.

For India

Reinforces India’s “Make in India” and “Atmanirbhar Bharat” campaigns.
Diversifies global partnerships beyond traditional allies.
Strengthens India’s role in global value chains.

Russia’s Role as Partner Country

The decision to make Russia the partner country is both economic and geopolitical.

Energy Cooperation: Potential new deals in oil, gas, and nuclear energy.
Defense Sector: Joint ventures in defense equipment manufacturing.
Technology: Scope for partnerships in AI, space research, and cybersecurity.
Agriculture: Russia’s expertise in fertilizers could benefit India’s farmers.

This partnership also signals India’s commitment to maintaining strong ties with Russia despite shifting global dynamics.

Key Themes of UPITS 2025

Sustainability: Showcasing green technologies, renewable energy, and eco-friendly products.
Digital Transformation: Focus on AI, blockchain, and Industry 4.0 solutions.
Women Entrepreneurs: Special sections highlighting women-led businesses.
Cultural Diplomacy: Exhibitions of UP’s art, music, and cuisine to complement trade discussions.

Government Support

Both the central and state governments have aligned policies to support UPITS:

Single-Window Clearance for investors.
Subsidies and incentives for MSMEs and startups.
Improved infrastructure at Greater Noida to handle international visitors.
Collaboration with export promotion councils and chambers of commerce.

Past Success Stories

UPITS 2023: Deals worth over ₹50,000 crore were signed.
UPITS 2024: Led to the establishment of several new industrial units in Noida, Kanpur, and Lucknow.

This track record has raised expectations for even larger outcomes in 2025.

Expert Views

Trade Analyst (Delhi):
“UPITS 2025 is not just about Uttar Pradesh—it is India’s showcase of how a regional economy can integrate with the global market.”
Industrialist (Kanpur):
“Our leather industry has been waiting for such platforms. Direct buyer-seller meets reduce dependence on middlemen and boost margins.”
Russian Delegate (Moscow):
“Russia sees India as a trusted partner. UP’s trade show provides an excellent bridge for business collaborations.”

Social Media Buzz

The hashtags #UPITS2025, #InvestInUP, and #GlobalTradeHub are already trending among Indian and international business communities. Videos of preparation work at the Greater Noida venue are being widely shared, showcasing massive exhibition halls, cultural setups, and advanced logistics.

Challenges & Criticisms

Logistics: Managing 2,500 exhibitors and international delegations is a massive undertaking.
Execution of Deals: Critics argue that MoUs signed at such events sometimes do not translate into actual projects.
Sustainability: Ensuring that UPITS lives up to its eco-friendly promises will be closely watched.

Future Outlook

UPITS has the potential to become Asia’s leading trade platform within the next decade. With UP’s population size, manufacturing base, and strategic location near Delhi, the show could rival international trade fairs in Singapore, Dubai, and Hong Kong.

The focus now is on execution—ensuring that commitments made at UPITS 2025 turn into tangible investments and jobs.

Conclusion

As Prime Minister Modi inaugurates the third edition of UPITS in Greater Noida, the event promises to put Uttar Pradesh on the global investment map. With Russia as partner country, 2,500 exhibitors, and 500 international buyers, the trade show is poised to open new chapters in India’s economic diplomacy.

UPITS is not just a trade event—it is a statement of ambition, signaling that Uttar Pradesh and India are ready to compete in the global economic arena.

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