Tag: OTT competition
Bollywood Tests Theatrical Comeback as Big Releases Chase Cautious Audiences
Studios recalibrate budgets and marketing as cinemas compete with OTT for attention and trust Dateline: Mumbai | January 7, 2026 Summary: Bollywood’s latest slate of [more…]
Big-Budget Bollywood Release Draws Strong Opening Crowds, Sparks Debate on Cinema’s Comeback
Audience turnout offers optimism even as industry grapples with changing viewing habits Dateline: Mumbai | December 25, 2025 Summary: A major Bollywood release has recorded [more…]