Tag: Film Marketing
Bollywood Enters 2026 at a Crossroads as Box Office Pressures Redefine Creativity and Commerce
Studios, stars, and audiences renegotiate expectations in a rapidly shifting entertainment landscape Dateline: Mumbai | January 9, 2026 Summary: Bollywood’s early 2026 releases reveal an [more…]
Bollywood Tests Theatrical Comeback as Big Releases Chase Cautious Audiences
Studios recalibrate budgets and marketing as cinemas compete with OTT for attention and trust Dateline: Mumbai | January 7, 2026 Summary: Bollywood’s latest slate of [more…]
Bollywood’s Year-End Releases Spark Debate Over Box Office Strategy and Creative Direction
Studios balance theatrical ambition, OTT competition, and audience fatigue in a crowded release window Dateline: Mumbai | 28 December 2025 Summary: A packed slate of [more…]